One of the first things to consider when launching a marketing strategy is the language of your marketing copy. You can easily translate technical manuals into another language, but your marketing copy has to convey a creative message if you want to market your products or services abroad. The content you provide must be effective yet simple and appealing to your target audience. Here are some tips to make your marketing copy effective and a success.
1: When selecting a translation marketing partner, be sure to discuss your purpose, the language you want to use, your target audience, and your brand’s voice and style. Using a translation glossary is vital to ensuring the accuracy of your message. In addition to the content itself, your translation partner must be able to incorporate a review team, with at least one reviewer for each language. The translation must be readable and understandable to the audience. It is also important to proofread the translation to ensure the style is right. Trying to change a translator’s style is time-consuming and ineffective.
2: When you hire a translation agency, it’s important to find someone with strong writing skills and experience in marketing. They should understand the tone of voice of your company and its values. A poor translation can spell disaster. Ensure that your translator understands your goals and expectations before they begin translating. When it comes to humor, it can be a difficult language to translate, and your translation company must be sensitive to these.
3: Your translation agency will help you determine what type of language to use. Keep in mind the language of your target market, the language of your advertising, and the culture of the target country. If you want to be successful in the long term, it’s important to remember that a good translation can make or break your marketing campaign. If you don’t care about the cultural context of your target market, your ad will likely miss the mark.
4: Translation agencies must take into account the target audience. The language of your customers is an essential part of any business. If you can speak the language of your target market, your customers will likely respond better to your products or services. Consider hiring a translation agency with marketing and translating materials expertise to be more successful.